Professor of Asian Business Culture

Founding Director of the Center for Contemporary Japanese Studies

University of Groningen，The Netherlands

 

 

Professor Rien T. Segers, PhD studied in Europe (Universities of Utrecht and Konstanz), in the United States (at Yale) and in Japan (University of Tokyo – Todai). He worked during an extensive period of time in the United States and in Asia (China and Japan).  He was a visiting professor a.o. at the universities of Tokyo, Osaka, Beijing, Singapore, New York University, Indiana University, Stanford, Cape Town and Princeton. At the same time he is a consultant for European companies working with Asian firms (or vice versa). His expertise in this context is to show the similarities and differences between the often strongly divergent corporate cultures at stake in order to improve the cooperation. He frequently appears in the press (radio, tv, newspapers) for commentary on developments in East Asia and on the coming ‘Azianisation’ of the world in the 21^st century. 

 

Rien T. Segers, Japan en de onontkoombare Aziatisering van de wereld      (Amsterdam:    Uitgeverij Balans, 2009), in Dutch; English transl. in preparation: Japan       and the Unescapable Azianisation of the World

Rien T. Segers, Nederland na de Crisis. Leiderschap in een nieuwe wereld (Amsterdam:      Uitgeverij Balans, 2009), in Dutch; English transl. in preparation: The Netherlands    After the Crisis. Leaderschip in a New World

Rien T. Segers (ed.), A New Japan for the Twenty-First Century. An Inside Overview of       Current Fundamental Changes and Problems (New York, London: Routledge, 2008), in English; Japanese transl. in preparation

Rien T. Segers, Energy in China. An Introduction to China and Its Contemporary Energy    Situation ( Groningen: Energy Delta Institute, 2007), together with G.A. Bekker and     H. Zhang; in English

 

 

The New Balance of Power in the 21^st Century: East Asia, the European Union and the United States.

 

There is strong evidence that the 21^st century will become the era of Asia and particularly of East Asia. The success of this development will be strongly dependent (1) on the cooperation between the leading countries of East Asia: China, Japan, Singapore, South Korea and Taiwan; (2) on the response to this development from the European Union; (3) on the response from the United States. These three elements are the project’s corner stones and will be investigated by close observation of the current and future trends in these three regions.