嘉宾简介：Dr. Yan Qu is VP of Data Science and Chief Scientist at ShareThis, where she leads the data science initiatives. She has designed Social Quality Index (SQI) - a unique metric for valuing the social activity that occurs around online content. SQI won the Adweek Project Issac Award and has been adopted by major ad agencies for media planning purposes. Previously, she headed the Advanced Research team at AOL's Advertising.com unit, where she pioneered the "lookalike" and predictive modeling techniques for the company. She holds 15 patents in the areas of online advertising, predictive modeling, large scale data analytics, social network structures, social quality, and text mining. Yan was named one of Fortune's Big Data All-Stars in 2014 and won the women of influence award by the Silicon Valley Business Journal in 2015. She holds a an M.S. in Computational Linguistics and a PhD in Information and Language Technologies from Carnegie Mellon University, and an M.S. in Linguistics from Tsinghua University in Beijing.

讲座内容：Big data, in its raw form, doesn't offer a lot of value in unprocessed state. In this talk, we talk about three aspects of big data that move businesses from focusing on data management to focusing on learning and decision making. The three aspects are: big data quality, big data analytics, and large scale predictive modeling. We illustrate these aspects in the context of a social media business.