This talk advocates a general way of presenting research articles on any topic and in any field related to computer science, information technology, and relevant engineering disciplines. Some examples and implications are given for the case study of wireless sensor networks. The key advice to a successful presentation is to repeat the description of main contribution four times: in the title, abstract, introduction (or chapter 1) and in the text. That is, make readable, appealing, and as complete as possible versions of the work using the order of 10, 100, 1000 and 10.000 words. This corresponds to the decreasing portion of readers for corresponding parts of the article. To the extent possible, each of these parts should address, in this order: the problem