Web technologies have enabled hundreds of thousands of people to conduct creative activities together online. However, tapping the crowd’s creative potential faces many challenges caused by the difficulty of coordinating crowds and the design inexperience of most crowd members.
In this talk, I will present my efforts to understand and promote crowd creativity. I will first present a project that allows the crowd to build on each other’s work through an evolutionary process. I will then move on to my recent work, which aims to turn online design examples into useful input to help crowd generate new ideas. This work discusses how we can help the crowd generate ideas using analogical design examples and how to distribute analogy-based design to multiple groups of crowds. Through these two projects, I will suggest ways to promote crowd creativity: 1) creating distributed design structures; and 2) provoking crowd creative thinking with existing design examples. |
